OUR STORY
From Our Family to Yours An Appliance Retailer Rooted in Community
Rollie Amundson began selling appliances in 1972. After opening the first retail location, Amundsons Appliance has expanded to 5 retail store locations, the addition of an Appliance Outlet Center with Service & Parts Store, and a 50,000 sq. ft. Distribution Center. Amundson’s Appliance Center continues to grow, yet maintains the integrity of being locally-owned and operated since 1974. As a member of the multi-billion dollar buying group BrandSource, we combine big box buying power with hometown sales and service. We price compare for you, so you’re buying better than the big box; and if we sell it, we service it! Buying local means getting a price-match guarantee, money back extended warranty, and Amundson’s Appliance Center family assurance of satisfaction. Our friends, family, and neighbors shop with us because we care, and it’s important to us that you are completely satisfied. We’re not here just to sell appliances — we’re here because we are passionate about making lives easier in our community.
Amundson’s Appliance Center not only creates jobs in Wisconsin, but also supports many local charities and organizations. Buying local means your dollars stay in your community. It’s not for recognition that Amundson’s Appliance Center chooses to give back; it’s because our community and loyal employees is what has helped sustain us for 50 years, and it’s our way to say “Thank you!" We’re here to stay, helping generations to come.
How Did We Do?
Our clients come first, and we trust them to speak for us. Let us know how your experience with Amundson's went. We would love to hear from you!
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Review Rice Lake -
Review Chippewa Falls -
Review Eau Claire -
Review Hayward
Customer Reviews

Very impressed with the delivery Adam and his assistant did today with our new appliances. Very careful installation and they quickly removed the old units. We are very happy with the high quality service we received from the sales floor to the delivery and installation. Thank you.


Cynthia in Chippewa Falls was exceedingly helpful after I ordered one range model and then changed my mind and decided on another. She handled my situation very professionally and did so in a cheerful, timely manner. Shout out to Luke and Dan who did an exceptional job on the delivery and installation. Amundsen's superior service ensures that I will do business with them again for any future appliance needs.


Renee knows her stuff! Wanted to update my previous review to say we have made at least 5 more appliance purchases to date and have yet to have a reason to change my rating just add more names to the list of employees that have made the experience great! Today was Caroline and the gentleman who was working at the warehouse in Rice Lake. Thanks to them, we will have clean clothes and made an unexpected purchase less painfull and even a bit fun!


Amazing! We were looking for appliances for over a year (fridge, stove, dishwasher, microwave, and freezer). We has friends tell us about Amundson and gave them a try. Pricing was amazing!! Delivery was super! Customer service was unbelievably great!! We went to the Hayward one and spoke to John...highly recommend him and going through this company!!!

